Persona6 min read
OpenClaw for Agencies: Deploy AI for Multiple Clients
Agencies need to manage multiple client AI deployments efficiently. OpenClaw's infrastructure model scales to agency workflows.
Agencies face a unique challenge: delivering high-quality AI projects for multiple clients, each with different requirements, while maintaining velocity. OpenClaw's template-based deployment is built for this.
The Agency Deployment Workflow
- Template the base: Start with a standard OpenClaw config template
- Customize per client: Modify the OpenClaw JSON for each client's model, channel, and branding
- Deploy per client: Each client gets their own Fly app with isolated volume
- Monitor centrally: Fly's dashboard shows all apps; consider a central logging solution for agency-wide view
Billing Considerations
Each Fly app is billed separately. For agency billing:
- Option 1: Agency pays all Fly costs, invoices clients
- Option 2: Client provides their own Fly token
- Option 3: EZClaw's multi-tenant model handles this automatically
What Agencies Are Building
- Client support chatbots (reduce support load 30-50%)
- Community Discord/Telegram bots
- Internal knowledge base assistants
- Content moderation bots
Template Reuse
Agencies should maintain a library of OpenClaw config templates. A Telegram bot template, a Discord bot template, a multi-model template — re-use these as the base for each new client project.